The wrong gig makes you compete on price.

The right gig pays for judgment. E-commerce, Shopify, quiz intake, postcards, personalized videos—nice parts, but where’s the spine?

Pipeline, triggers, actions, content, metrics.

Put it on paper first.

Sell organization to people who don’t have it yet.

Avoid builds where someone else already wrote the playbook.

Pick clients who need the playbook written—for them.

This one’s locked. But for those ready to shift — the button below opens the next level.